update on JournalismOnline (via BtoBonline)

New York—Journalism Online, a company formed in April to help publishers generate more revenue from online content, announced Thursday that publishers representing 506 newspapers and magazines (176 dailies and 330 nondailies) as well as publishers of leading global news sites have signed letters of intent to become its affiliates.

Journalism Online said end users will be able to use one universal Journalism Online account to gain access to subscriber content at the Web sites of all its affiliates.

“Every publisher we have met with is now seeking to generate revenues for online access, which is a huge shift in strategy,” Journalism Online co-founder Gordon Crovitz said in a statement. “The interest shown by our affiliates and many other publishers with whom we are intensely engaged confirms the need for a sophisticated commerce platform to meet the challenges facing the media industry.”